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Preparing Your Promotional Text and Images

Here are a few helpful tips about writing powerful, persuasive copy for your listing.

  1. Keep your words brief and write short paragraphs, placing your most important points first. Viewers have short attention spans. Your goal is to get them to click as soon as possible on either (a) the button to your own website, or (b) the link that generates an email message / enquiry.
  2. Focus on your most important features or abilities. Tell viewers what’s special, different or unique about your business and its people.
  3. Address your market’s interests and needs. Instead of saying, “Our lodge has recently been redecorated”, write: “We’ve created a unique African theme in each rondavel. Sleep in our Wild Desert room or choose the Ocean Magic Suite, with its giant aquarium full of amazing fishes”.
  4. Use active, informative sentences, not passive, vague ones. Instead of saying, “Famous attractions can be visited on our northern Namibian tour,” say, “We’ll take you on the exploration of a lifetime. Discover the natural wonders of northern Namibia including X, Y and Z.”

Make a Good First Impression: Give Us the Best Image Quality at the Right Size.

logo-size Your Logo or Intro Thumbnail:   Send us a digital image of your logo or business card. The image should be clear and in focus. If your photographer or you originate new images, please take them as larger, medium resolution jpegs; these may be at a higher resolution (contain more pixels) that what you normally take using the automatic / default setting of your digital camera.
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Ideal Images – For our Directory, the ideal digital file size for your listing
is between 250kB and 500 kB. (Kilobytes). How can you tell what file size your photo or logo scan is? Simply go to the folder or library on your computer that contains your images and hover your cursor over the image. You will be able to read the file size in the pop-up window. Please try not to send us very large images. These will be displayed as having so many Mb or “Megabytes”.

Here’s how to reduce an image file size if it’s too large.

On a PC: Email software already on your computer normally has a built-in tool that will change file sizes. The “Help” subject in Microsoft Outlook is “Reduce the file size of a picture.”

On a Mac: Open the iPhoto program. Go to “Photos” at the top of your screen. Choose “Export” in the pull down menu. You will now be able to specify “JPEG” as your chosen format and then select the JPEG quality. A “Medium” quality JPEG would be just fine for your BusinessDirectory.na listing. Now simply “export” the image from your library onto a desktop or into a folder and upload it to us from that location.

Size Really Isn’t Everything: As the example below shows, small files can still be clear and have considerable impact. But keep these tips in mind when choosing images for your listing.

  1. Keep it simple. At small size, you want images that have one clear subject – e.g. a rider on a horse, the front elevation of a guest house or a crisp shot of a pair of protective overalls. Avoid clutter such as “busy” backgrounds or superimposed text etc. If your business logo contains fine lines or delicate lettering, you may wish to have a designer recreate or simplify it with the Web in mind. If in doubt, simply scan one of your letterheads or business cards, attach it to it to an email and send it to: keith@namibia-1on1.com.  Alternatively,  send hard copies (printed items) by ordinary mail to:  BusinessDirectory.na,  Namibia-1on1 Marketing Services (Pty) Ltd.  PO Box 2480, Swakopmund, Namibia
  2. Make it colourful. The viewer’s eye is naturally drawn to spots of bright colour or images with clear contrast in tone. Bland or boring images tend to be ignored.
  3. Ensure it’s relevant. For example, if you want bookings for your hotel or restaurant, don’t waste the viewer’s time with pictures of your pet dogs or potted plants. Show them photos of your bedrooms, dining room, swimming pool etc.

This is the largest image you should send to us.

Image Sample 600 x 400

Business Directory Namibia